The Cooperative Bank of Cape Cod

Naming, Brand Positioning, Identity

The Cooperative Bank of Cape Cod Brand Case Study

Project Details

After 90 years of serving individuals and businesses on Cape Cod, Cape Cod Cooperative Bank wanted to better differentiate itself from its Cape competitors. By redefining “cooperative” as how the bank did business (not how it was legally structured), the Bank created a new identity and solidified its positioning as The Cooperative Bank of Cape Cod.

  • Corporate Suite
  • Credit/Debit Cards
  • Direct Mail
  • eMail Campaign
  • In-branch Poster
  • Logo Redesign
  • Newspaper Ad
  • Social Media Branding
  • Website